Selling online with your own website
Selling on market place is not easy and every sell will have a commission attached, your own site will not have their rules and their commission
Nowadays this is not very difficult as well as not very expensive too.
You can build a website for online business for as low as Rs.20,000/- but the cost can go as high as few crores of rupees.
How? Rs.20,000/- to Rs. Few Crores?
Well, lots of factors involved here, the website that serves few lakh visitors and buyers at a time is built to handle that big traffic, and operations. And a website like this one where you are reading this article is built on a economy server, it’s hand-made by an average technically equipped person that’s me :), with very small size data or pages and images, and most of the technology is taken from free resources. If this site gets 100000 people logged in at a time – the site will not survive.
But let’s take an example of Flipkart – they have over 1 crore products (2014 data) meaning over 300,00,000 images stored and browsed, similar number of pages of information. The database of over 2.5 crore registered users. This needs lot of technology and resources, and therefore it takes a team of over 10,000 people.
The reason I am writing this is whenever we designed the website for some clients, they came with demands to match the features of these big sites. They did not understand that they are paying for a small general store that can not have features like a big shopping mall.
To build your own site – your tech partner or the webdesign company can use the ready to use free software like Magento, Opencart, ZenCart or Woocommerce. Over this free software the software developer can attach the features you need over and above ready and free features. However the ready to use online store hardly need any add on feature.Often it is unnecessary enthusiasm of the new online seller to look like a big website. Which is only waste of time and money. We had clients who wanted to build site like zara.com, HM.com etc for Rs.50,000/-, Zara.com is worth US$ 9,400,000,000.
The consequence is that we returned their money back and said thank you, and after 3 years the website says UNDER CONSTRUCTION.